Feeling good about how we feed our babies

What’s wrong with the Individual Focus?

The UK has a very high breastfeeding disappointment rate.

What does that mean?

  • Four in five UK mothers decide to breastfeed when the baby is born.
  • Around eight in ten mothers who stopped breastfeeding in the first six weeks did so before they had planned to.
  • Over the first nine months, around three quarters of mothers who stopped breastfeeding had intended to continue for longer.
  • At 12 months the UK has the one of the lowest rates of breastfeeding in the world.

Many UK mothers do not really get to ‘choose’ how to feed their babies.

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