Feeling good about how we feed our babies

Cookie and Data Collection Policy

Like most websites, this site uses cookies. On this page we explain more about cookies and how we use them. By using this website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.



Cookies are files, often including unique identifiers, that are sent by web servers to web browsers, and which may then be sent back to the server each time the browser requests a page from the server.

Cookies can be used by web servers to identify and track users as they navigate different pages on a website, and to identify users returning to a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the website.



You will notice a banner at the bottom of this page, this allows you to choose whether to accept or decline cookies on our website.

Any user can delete cookies from their web browser by going to the privacy section on their browser’s settings.  For details see: https://us.norton.com/internetsecurity-privacy-how-to-clear-cookies.html

In addition to that you may prevent the collection of the information generated by the cookie about your use of the website (including you IP address) and the processing of this data by Google if you download and install the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en

In addition to the information we provide in this Cookie Policy, you can find out more information about your online choices at http://www.youronlinechoices.com/uk.



We use cookies to ensure that we give you the best experience on our website. Cookies do not contain any information that personally identifies you. The cookies used on the website include those which are strictly necessary cookies for access and navigation, cookies that track usage (performance cookies), and cookies that provide you with targeted advertising.

We use two types of cookie which are non-optional. We use cookies to track how many visitors we have had to the site and how people use the site. We also use a ‘cookie notice’ cookie to check that you consent to the use of cookies. It is not possible to use the site without accepting these cookies. If you continue to use this site we will assume that you are happy with the use of these cookies.

We also use cookies to allow you to let us know whether you found the website helpful. If you do not want these cookies to be installed, then please do not click on the stars to rate the website. If you click on these stars, we will assume that you have consented to the use of the cookies. (You may leave feedback without using this rating mechanism by filling in the survey at https://isurvey.soton.ac.uk/26422)

We also use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. The IP address will be truncated before transmission. On our behalf, Google will use this information to evaluate your use of the website, compiling reports on website activity and providing other services relating to website activity and internet activity about the use of the website. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser.

In addition, we use Google Remarketing technology. Google Remarketing addresses former users of our website by showing them targeted advertising on third party websites, including Google. Which user is addressed specifically, Google determines by linking the Google Analytics Data described above to the individual Google ID of logged in Google users temporarily. This allows addressing the same user on different devices. Advertising on the third-party websites, including Google, is also done by using cookies. You can prevent Google from using cookies by setting the respective preferences on the website http://www.google.com/settings/ads.

You can find further information on Google Analytics and Google Remarketing on http://www.google.com. Further information on Google’s Privacy Policy can be found under the address http://www.google.com/intl/en/privacypolicy.html#information.


We will collect data about how many people have viewed the page, some demographic information about types of visitors, and responses to the ‘Rate My Website’ Feedback plug in. This data will be used to improve the website and as evidence of the value of this resource. It may be published in internal and external reports. No identifying information will be included in any reports published. Any data will be stored according to the University of Southampton’s data protection policy governing the use of personal data by the University, which can be found here.

Did you find this website helpful?

Click on a star to rate it!

We are continually improving the website. To leave more detailed feedback, please go to https://www.isurvey.soton.ac.uk/26422

We are continually improving the website. To leave more detailed feedback, please go to https://www.isurvey.soton.ac.uk/26422